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J. Balser Inc.

CUP #365 coffee cup collection

CUP #365 coffee cup collection

Regular price $16.00 USD
Regular price Sale price $16.00 USD
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Today, I'm filled with pink. Why pink? It's a long story...but it's my last cup:

When did I reject being a female? I'm not sure, but maybe in utero—that's an ever longer story, so next time. However, I did. I was a very young when I remember not liking pink. Ask any girl, most have had this conversation with themselves at a very young age. I didn't want to be a girl. Girls were handicapped. I wanted to be fully capable. So, I liked what the colors that were going to define me as 'more than just a girl'.

I was tough. I was athletic. I was a hard worker. I could get dirty. I could take a joke. I could be serious. I could be determined. I could win. In fact, I was going to win.

So when the question came, I thought, anything BUT pink.

Light blue was my favorite color for a long time. Then, I believe I went with purple for a time. As a young woman, I encroach for the first time on dusty rose. The hue was more sophisticated; not cheap an kiddie-like pink. Simply letting this soft, beautiful color be in my wardrobe brought different makeup into my bathroom, different shoes, design color choices even in my work as advertising art director. I'd longed to get to know this female inside me better, and it was long over due.

Yet, it wasn't until recently that I threw away all caution and embraced pink, all forms of it. How? Not sure, but my educated guess is, I have come to love being a woman. I have learned that being female doesn't mean I loose my voice. In fact, I finally identified my thoughts from the ones others wanted me to have. I have the right to claim my work or not to be nice—when nice isn't what I should be. Sexy, smart, and able is not a modern half-bitch monster. It's a soft pink throw. Pink hair too. Why not. Hair should pay joy-dividens!

I made a conscious decision to use pink in my website, logo, and art projects for these reasons. The reality is pink will make J. Balser Inc. look less serious, less intellectual, less viable, less, less, less, and that is a cultural truth. Not because pink represents those characteristics but because pink is identified with women. It is travesty to women. It belittles our bounty.

I will continue to confront these deeply ingrained negative feminizations of pink with pink.

Whether you're drinking your morning coffee, evening tea, or something in between – this mug's for you! It's sturdy and glossy with a vivid print that'll withstand the microwave and dishwasher.

• Ceramic
• 11 oz mug dimensions: 3.85″ (9.8 cm) in height, 3.35″ (8.5 cm) in diameter
• 15 oz mug dimensions: 4.7″ (12 cm) in height, 3.35″ (8.5 cm) in diameter
• Dishwasher and microwave safe
• Blank product sourced from China
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